Perfect Forward Essay -- essays research papers

The perfect forward for hockey is about 6 foot 2, and is about 220 pounds of muscle. They need a good aerobic and anaerobic system if they are to be at the peak of there performance. A normal forward uses 80% of the ATP-PC system and about 20% of their Lactic Acid system. For them to be at there best they need to train in three different programs: 1. They need an off-season program, which will get them into condition to be conditioned and also improve their strength. 2. They need preseason training with will mainly help them improve their ATP-PC system, and that’s where they’re going to get their explosiveness. 3. This is the in-season training, which is simply used to maintain your muscle endurance, muscle strength, your condition and flexibility. Off-Season is the time when hockey players build their base foundation. There is no coach on your shoulder pushing you to the limit and you need to keep that foundation if you are to compete at a high level. This is the only time of year you have to build on your muscle strength, muscle endurance, flexibility and aerobic conditioning. It usually will take about 6-8 weeks, three to five times a week to be at the peak of your performance, but if you are suffering from injury like a aggravated groin or suck, it may take as long as 12 weeks of base training. Aerobic training is probably one of the most important cause not only does it improve your cardiovascular efficiency and recovery but it allows you to train harder to improve your speed, power and quickness which will help you in high intensity games. It also allows you to repeat the movements. All players have done suicides at one point or another and as it goes on your legs start to feel like dead weights, which is because of an inferior aerobic system. If you have a good base between suicides your muscle will replenish themselves, exactly like during a whistle in hockey. This is essential if you want to compete at a high intensity. For this you will need train the system and by doing so you can do some in-line skating, rowing, cycling or even water running. It is suggested that you use more then one of these and at best do as many as possible. The more strength you have available to perform hockey skills, the more likely you are to perform those skills at a high level. For example a weak set of leg muscle result in poor starts and stops. Therefore the more y... ...ating hard to each line stopping then starting and do the same at all three middle lines. Then we will skate around the rink hard at 80% to work on the Lactic Acid system and help improve our speed. These drills should last about 40 minutes. - Now the forwards will work on their shot by rapid fire. Line 10 pucks up and shot after another on net. Do this 3 times and it should take roughly 5 minutes. - This should be followed by pass and shot were there are 5 pucks in the corner with the coach and 2 players out front in a battle to get open for a pass to shot on net. This drill improves power because you have to outmuscle and out skate the other player in order to accomplish this. It will take 10 minutes with a few breaks. - Before the Stretch at the end a cool down skate should be done in order to relax the muscles before the stretch. This will take about 15 minutes for both. There you have it another 52-week hockey training year as gone by and you were the best forward you could’ve been. Now its time for Postseason workouts which mainly rely on eating lots of protein and getting at least 8 hours of sleep a night. In no time it will be time to begin training once again.

Conventional or Non-conventional medicine

Should People Use Conventional or Non-Ã' onventional Medicine? â€Å"A wise man ought to realize that health is his most valuable possession† (Hippocrates) Now we live in such a kind of world where numerous fatal diseases arise and increase day by day. Mankind always tries to find useful remedies for these diseases, but sometimes people hesitate to decide which cure is the best. As Hippocrates said health is the most valuable thing for person. Without health a person is nothing. So, we should do our best in order to protect our health. Due to several reasons alternative medicine is regarded as the best way. Therefore, people should prefer alternative medicines to chemical ones without any doubt because they have already proven their values to the worldwide.The main argument is that non-conventional medicine ensures people to be healthy and guarantee that effects will remain in the long-term. Recent research has proved that this kind of medicine has gained the confidence of pe ople, because these methods have been around since the beginning of life. The World Health Organization (WHO) has estimated that more than 65% of world`s population rely on this medicine . According to the survey, one out of three Americans who have used alternative medicine said that they would use it again without any avoidance. Alternative medicine is more effective in the long-term because they don`t just try to find a treatment for symptoms of disease.Instead of finding a cure for pain, for instance, alternative medicine finds out what has caused the pain and they make an effort in order to hunt out the root of the pain. So, these estimated factors make alternative medicine stronger than conventional one.Secondly, non-conventional medicine has gained high popularity because they provide cheaper results. The cost of medical treatment is higher because of using chemical medicines which require more technology and money during industrial process. The second reason of expensiveness is doctors` prescriptions. Most companies make a deal with doctors and require them to prescribe their medicines to his own patients. Moreover, when people decide to have medical care, they also need to do some check-ups and testswhich are not cheap either. But alternative medicines are cheaper because they contain herbal substances and it is easier to produce them. That`s why majority prefers to use this kind of medicines.Many scientists and professors don`t want to accept alternative way of healing. As alternative medicines have not scientifically been proven , they are considered dangerous. Furthermore, they are not being used under doctor control. It is peril to use them because you don`t know what kind of consequences can occur. Scientists claim that using conventional healing is more reliable . Their main support is that alternative medicine is used by doctors who have at least 5 or 6 years medical education and in addition, more experience.For instance, according to the arti cle â€Å"Dying for their beliefs† by Jeffrey Good, Amy Hermanson was a victim of her family`s beliefs. She had diabetes and doctors warned the parents that the girl needed medical care. But family didn`t pay any attention to all the warnings and they tried to treat their girl with alternative treatments such as praying. In the end the result was death and charging of family. That`s why doctors warn people to avoid such kind of medicines in order not to feel repentant later. However, this argument is no longer correct because many people who didn`t find any cure by using conventional medicine, turned to alternative therapies again.They realized that tablets, different chemical medicines didn`t really work. They just took away the pain for a while but in fact they didn`t do any cure. One example is about Laurence Burns , 75 years old man. He was diagnosed cancer and he have been taking conventional therapy. But it didn`t really work on Burns`s body. It has too many side effect s. During his conventional therapy procedures doctors said him that he had only 6 months left. Later he decided to try alternative therapy and it sufficiently worked. He became much stronger than before. Now he is happy about his decision. He says that everything has changed and now he feels more improvement in his health habits.To sum up, from past times till now people have gained more benefits from alternative medicine and have used it resolutely. Alternative medicine and its results have been tested and it is estimated that they are more effective. They are the best way to get strong treatment.

Conformity - Social Psychology - 4828 Words

SOCIAL PSYC 103 Organizational Studies/Psychology 103 Take Home Exam 2, Summer Session, 2010 1. Define conformity, and distinguish between compliance, obedience, and acceptance, giving examples of each. What types of influences lead to conformity? When are we likely to conform and why does it have a negative connotation in Western society? Compare and contrast the conformity experiments of Sherif and Asch. Describe their methodology and the results that they observed. What processes seem to be at work in each case? In your view, would we get the same results today? Conformity is defined by Aronson (1988) as ‘a change in a persons behaviour or opinions as a result of real or imagined pressure from a person or group of people.†¦show more content†¦Asch and Sherif helped to define the differences in our ideas of conformity. The concept of compliance is similar to conformity, yet it’s slightly different. For compliance to occur within groups, one must adapt his/her actions to anothers wishes or rules. Requests for and acts of compliance occur in everyo nes lives. Simply asking someone to perform a task is a request for compliance. The most effective method to gain compliance is through rational persuasion and inspiration. Although this person is asking another to perform a task, he/she is not asking the person to agree or disagree with the task in question. The person requesting the performance of the task is not necessarily attempting to change the others beliefs, but simply needs or wants the task to be performed. This notion is what sets conformity and compliance apart. The central aspect of conformity is that the person being influenced by the group change his/her attitudes and/or beliefs while the main point of compliance is the achievement of some specified task. Foot-in-the-door technique (FITD) is a compliance tactic that involves getting a person to agree to a large request by first setting them up by having that person agree to a modest request. Therefore FITD is a two step compliance technique in which an influenc er prefaces the real request by first getting a person to comply with a much smaller request. Obedience is theShow MoreRelatedConformity And Normative Social Psychology1538 Words   |  7 PagesSocial Psychology has always been a key element in our understanding of human behaviour. Conformity plays a big part in the history of social psychology; conformity (also known as Majority Influence) is a type of social influence that involves a person changing their thoughts and beliefs in order to fit into a group. An example of this is during WW2, in which Hitler used his dominating opinions and authority to influence the Nazis and obscure their views, which lead them to conform to the horrendousRead MoreExamples Of Conformity In Social Psychology1342 Words   |  6 Pagesone’s individuality. Conforming to these norms can be necessary in many ways. Most of the world conforms with these societal rules: stopping at a red light, having respect for the elderly, wearing clothes, and mo re. Some of these are examples of conformity that are necessary for the structure of one’s life. Conforming is effective, our ancestors conformed to survive by forming groups. However, there are some individuals that conform to avoid rejection to a group, regardless of their own values. MyersRead MoreAnalysis of Conformity and Group Influence in Twelve Angry Men912 Words   |  4 PagesAnalysis of Conformity and Group Influence in Twelve Angry Men Introduction The film â€Å"Twelve Angry Men† directed by Sidney Lumet illustrates many social psychological principles. The tense, gripping storyline that takes place in the 1950s features a group of jurors who must decide unanimously whether a young man is guilty or innocent in the murder of his father. At the beginning, eleven of the twelve jurors voted guilty. Gradually, through some heated discussion, the jurors are swayed to a not-guiltyRead MoreSocial Influences on Behavior1114 Words   |  5 PagesSocial Influences on Behavior There are many social influences which have an effect or lasting effect on the behavior of an individual. Within many group scenarios, conformity and obedience play a large role in how people tend to think and behave, especially if they get carried away. Obedience refers to compliance to an authority figure or with others in a group. On the other hand, conformity refers to an individual changing their thoughts, attitudes, and behaviors to accommodate with the standardsRead MoreWhy Do People Conform?1363 Words   |  6 PagesThe causes of conformity among individuals have long been debated and researched in recent decades. It is for this reason that conformity is an intriguing psychological concept. It causes sound-minded individuals to go against their best judgement, to engage in behaviour which they usually would not engage in, even accept and welcome an idea they internally disagree with, all in order to not be a deviant from the group. It is thus interesting to look at the facto rs which cause people to conform,Read MoreComparative Psychology : Zimbardo s Stanford Prison Study868 Words   |  4 Pages After going over Readings 37-40 each studies involvement in Social Psychology is astonishing and closely tied together. The first study reviews one of the most well known studies in the history of psychology: Zimbardo’s Stanford Prison Study. While Reading 38 recounts a crucial study that demonstrated the power, conformity in determining behavior and 39 reveals a surprising phenomenon called the bystander effect. However, the fourth study is seen as another famous and surprising milestone in ourRead MoreSocial Influence Conformity Essay examples763 Words   |  4 Pagesinfluence even after the group is split. lt;Introductory Psychology, Malim and Birch, Macmillan press, 1998gt; Unfortunately this study lacks ecological validity due to its lab based conditions,(Success in Psychology, 2nd Edition, Twining, 1998) and its focus on artificial stimuli, anot her factor that needs to be considered in the evaluation of this experiment is the date and time in which it was conducted, this study will only show conformity levels at the time and in the place where the study wasRead MoreThe Key Studies Within Social Psychology1350 Words   |  6 Pagesstudies within Social Psychology and show why social psychology is still important within the science of psychology today. Social psychology was once described by Allport (as cited in Lindzey Aronson, 1985, p.5) as, â€Å"the scientific study of how people’s thoughts, feelings and behaviours are influenced by the actual, imagined or implied presence of others†. One of the first psychologists to study social psychology was Kurt Lewin. Lewin is considered the â€Å"father of social psychology† by many as heRead MoreThe Domain Of Psychology Which Will Be Social Psychology1295 Words   |  6 Pagesthe domain of Psychology which will be Social Psychology. In psychology, social psychology is the methodical study of how people s thoughts, feelings, and behaviours are subjective to change by presence of others. Social psychologists study how an individual’s or a group’s viewpoint is changed by the social influence and communication of other individuals and social groups. In this research the main concentration will be on the topic of conformity. The definition of conformity is when an individualRead MoreWhat ´s Social Psychology? Essay1576 Words   |  7 PagesSocial psychology is a scientific-based study which is used to examine and explain how an individual’s thoughts and feelings affect their behaviour within a society; how the members socially interact, including their motives; and what influences these members have on each other. This essay will endeavour to introduce the key psychologists, their theories and the idiographic research they conducted. In particular, it will focus on the features and definition of conformity a nd the investigations

Movie Analysis Film, Japanese Clothing, And Japanese...

Each person holds a separate perspective, whether it is due to demographic differences or specific cultural differences, each audience member has a distinct view of a film. Our topic quote means that we can interpret films in our individual perspectives, as well as how others may perceive us. This not only presents us with what each culture is viewed as, but also if a certain culture is viewed as a hero or a villain. Audience members can only recognize the characters through what is shown to them in the films. If a Japanese character continuously walks in scenes with geta sandals (a traditional form of Japanese footwear), you may assume that the majority of the Japanese population wears them too, due to how they are represented by that sole Japanese character. What we see in motion pictures reflects on how we identify and perceive the world around us. As we understand, what is shown in a film truly affects people outside the theaters, particularly on how specific cultures are identif ied. As a child growing up watching blockbuster films, when I watched a new, hit movie where a Chinese person was labeled as a nerd, soon after, I was called a nerd; this is through the connection of the film’s view of the Chinese. This stereotype led me to believe that I actually needed to be as smart as the media stated my culture was. What we have seen on the screen emanates what society really views people and its issues as. If it is able to go through Hollywood, then it must really be aShow MoreRelatedReed Supermarket Case32354 Words   |  130 Pagesidentiï ¬ ed as author of this work has been asserted by the author in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written permission of the publisher or a licence permitting rest ricted copying in the United Kingdom issued by the Copyright Licensing Agency LtdRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesprinted on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorizationRead MoreBrand Building Blocks96400 Words   |  386 PagesWeight Watchers and Healthy Choice enter their markets through brand extension strategies. In the snack category, Frito-Lay has seen regional brands expand and Budweiser s Eagle brand break out of its niche to become a major competitor. New product forms that provide real alternatives for the customer have encroached the soft drink market, bottled water, carbonated water, fruit-based drinks, and new age drinks, among others. Additional competitors not only contribute to price pressure and brandRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesStrategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a companys products and services. C) It focuses solely on attaining an organizations sales goals in an efficient manner. Read MoreMarketing Management130471 Words   |  522 Pagesmixer of ingredients. The ingredients in Borden s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P s of marketing, depicted below: Marketing decisions generally fall into the following four controllable categories: †¢ Product †¢ †¢ †¢ Read MoreEdexcel Igcse Economics Answer49663 Words   |  199 Pagesin the diagram. The numbers of digital cameras purchased would fall from q1 to q3. (ii) A fall in the price of digital cameras would result in a decrease in demand for conventional film cameras. This is because conventional film cameras are a substitute for digital cameras. The demand curve for conventional film cameras would shift to the left from D1 to D2. The quantity of conventional cameras bought would fall from q1 to q2. (c) C is the correct answer. Digital cameras are not inferiorRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesrights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle

What Biological, Psychological and Social Facts Underlie...

What biological, psychological and social facts underlie Addiction ? Clinical health psychology can be defined as the study of psychological and behavioral processes in health and illnesses. In other words health psychology is a branch of study that examines the interrelationship between biology, social factors and behaviour. A health psychologist is interested to know more about the person with the disease, to understand the educational or socioeconomic background, the behaviour that may influence the disease, like compliance for taking medication and the biological reason for the disease. Health psychology might be best explain with the concept of different addictions. The purpose of this essay is to determinate the biological,†¦show more content†¦Richards, D et all (2007) Furthermore there are many reasons why people first start using drugs, but most are centered around pleasure or the expectation of increased efficiency or creativity. Initially most substance produce an effect such as euphoria or relief from anxiety, sadness and tension . This may be intensified by social circumstances that the individual confronts and many of the substances allow him to forget adverse life circumstances. In addition alcohol or the use of drugs can also give self-confidence and access to a new group of friends. In time many substances create new problems, difficulties are ignored, minimized or wrongly attributed to another causes and the user have difficulty in evaluating the advantages and disadvantage of continuing to use them.The addicts often describe their drug or alcohol use to ‘uncontrollable urges and cravings‘, craving is a desire for the substance and an urge is the internal drive or the stimulus to act on the desire, if a craving cannot be satisfied, for example understanding , an individual may turn to another such as substance use. Richards, D et all (2007) The psychological approaches to addiction are based on behavioural factors, which suggest the frequency of a behaviour is influenced by its consequence s or reinforces, and the likelihood of behaviour being reinforced depends on the balance between rewards and punishments. Family and socialShow MoreRelatedIllegal Drug Use1378 Words   |  6 PagesIntroduction Illegal drug use and abuse remains a pervasive social issue despite significant efforts to quell its existence. In fact, a recent report released by the RAND Corporation (2005) notes that drug abuse has become such a prominent social issue that substantial increases in prison populations all across the United States have been attributed to the tougher sentences that have been put in place for drug users. With the realization that current social policies toward reducing drug abuse are not working—onlyRead MoreBowlby : The Father Of Attachment Theory1503 Words   |  7 PagesBowlby is considered to be the Father of Attachment Theory. He believed infants have a biological predisposition to form attachments with others because they depend on others to fulfill their needs for survival. He also believed attachment instinct could be activated by various threats, such as fear and separatism. This instinct is activated because primary caregivers allow infants to develop a sense of sec urity and secure base for the infants to explore the world. The attachment theory developedRead MoreHow Psychology Enhances Our Scientific Understanding Of Human Behavior1993 Words   |  8 Pagesconsider the definition of science. Sciences are objective as it aims to study observable facts which direct theories. 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A usefulRead MoreCollege Student Gambling: Examining the Effects of Gaming Education Within a College Curriculum15937 Words   |  64 PagesGambling in College Students ........... 29 Gambling Attitudes and Beliefs.......................................................................... 35 Gambling Frequencies, Activities, Expenditures and Behaviors ........................ 36 vii Social Trends .......................................................................................... 36 College Student Trends........................................................................... 38 Student Perceptions and Motivations.........

The French and Russian Revolutions Similar Or Different Free Essays

The French Revolution and the Russian Revolution were the same in many ways, but were also different in just as many ways. A king who believed in absolutism, just as France was before the revolution, led Russia; the kings didn’t accurately represent their people, nor were they close to them; the middle class (bourgeoisie, in France, Duma, in Russia) wanted recognition; and in both cases, the royal families were executed. There were even more comparisons to the two Revolutions. We will write a custom essay sample on The French and Russian Revolutions: Similar? Or Different? or any similar topic only for you Order Now Both Louis XVI and Nicholas II were absolute rulers. Neither of them wanted to be king. Louis simply wanted a quiet life where he could be tucked in and eat to his delight. He wanted nothing to do with the problems that arose in his reign. It was also his indifference to the crown that caused those problems. Tsar Nicholas also felt that way. Both kings followed their ancestors’ rulings. The Bourbons and Romanovs had always ruled their country with a firm, absolute hand. Though they were relatively kind, gentle men, their people did not see it that way. They saw them as uncaring towards their countries and wanted a new monarchy – but without a monarch. They wanted a fair government. France’s Revolution followed America’s Revolution, their desire for a free, fair Constitution strong. The problems that arose and caused the French and Russian Revolution were many. In both cases, however, it was the starvation and the bitter winter that had taken its toll on the people. A bread riot began in both cases. In the French Revolution, the women marched to Versailles and chased after Marie Antoinette, fixed upon killing her. They then forced the royal family into the Tuilleries Palace in Paris so they could keep a good eye on them. In the Russian Revolution, the women were calmer and simply paraded down the streets on International Women’s Day, merely wanting some bread to sate their hunger. Unlike in the French Revolution, soldiers were ordered to shoot at the people in the â€Å"parade. † They disobeyed and instead shot their officers and joined the â€Å"parade. † The middle-class, which had hardly existed in Russia until socialism was introduced, was also a major factor in both Revolutions. In the French Revolution, the middle-class – or bourgeoisie – was practically ignored by Louis XVI, who only gave recognition to the aristocracy. As for Tsar Nicholas, he refused to acknowledge the middle-class, whom was called the Duma. The aristocracy enjoyed their place in society and had no problems with the way things were. The Duma, on the other hand, was disgusted with the way Tsar Nicholas ruled. Their discontent, along with the poor people’s, were one of the uprisings that led to the Revolution of 1917. This, too, happened in the French Revolution. The bourgeoisie planned and organized until striking at the monarch and setting up their own government. The Duma had set up what was called the Provisional Government on March 12, 1917, which â€Å"established equality before law; freedom of religion, speech, and assembly; the right of unions to organize and strike; and the rest of the classic liberal program. † The government in which the bourgeoisie had set up was identical. The Provisional Government lasted only a short time before Vladimir Lenin, an extreme socialist, overthrew it, giving this proclamation: â€Å"To the Citizens of Russia! The Provisional Government has been deposed. State power has passed into the hands of the organ of the Petrogad Soviet of Workers’ and Soldiers’ Deputies – the Revolutionary Military Committee, which heads the Petrogad proletariat and the garrison. The cause for which the people had fought, namely, the immediate offer of a democratic peace, the abolition of landlord property-rights over the land, workers’ control over production, and the establishment of Soviet power – this cause has been secured. Long live the revolution of workers, soldiers, and peasants! † Conclusively, though the French Revolution and Russian Revolution had many similarities, it also had many differences. Both Revolutions ended in both happiness and sadness. There were two sides to each of the Revolutions. To this day, many see Tsar Nicholas and Louis XVI as men that had ended in a position they were not destined for and paid with their life and their family’s for that. How to cite The French and Russian Revolutions: Similar? Or Different?, Papers

Develop A User Centered Design of Insurance

Question: Discuss about the Develop A User Centered Design of Insurance . Answer: Aim The aim of the project is to develop a user-centered design for solving the problem of under-insurance of daily use appliances of common people. Most of the users ignore that fact these appliances can be insured and use them without proper insurance. Hence, if the appliances somehow get damaged or destroyed, these users cannot get back the fraction of the price they paid for the appliances. On the other hand, some insurance companies cheat the users and pay less money in the event of destruction of an usable appliance. In order to solve these problems, this project is planned to develop a user-centered design that will address the issues discussed. Context of Use Two different user groups of this software are the consumers and the insurance companies. The contexts of use of this software are shown in the following table. Consumers Insurance Companies Goals/Role in System The consumers should use this software in order to ensure that their daily use appliances are all properly insured and the insurance companies are not cheating them by any means. The companies should use this software in order to maintain a clean relationship with the customers as well as avoid mishandling of the customers insurance money. Tasks Using this software, the consumers should update their insurance statuses as well as requirements regarding investment or return of insurance money. Moreover, they can keep themselves updated with the changing insurance policies and fluctuating values of money. The companies can keep an updated records of the customers including their investment or withdrawal histories. This will also enable them to calculate the available balance for each customer and classify customer requests based on priorities. Physical Environment The customers can use the software anytime from their home or outside based on the device used. If a dedicated mobile app is developed for supporting the software, the user can access it anytime anywhere. The company should only have access to the software inside office premises. The software should contain sufficient amount of personal information of the clients and as a result, the software should not be used outside in order to prevent leak of secure information. Technology and Artifacts The main target technology for consumers is smartphone. It has been seen that many of the customers do not have access to computers but a vast majority has access to smartphones. Hence, if the software is developed for smartphone, more consumers can be earned. The targeted technology for the companies is computer. Using the computer, the company can efficiently use the software and store necessary data in virtual storage interfaces. Social Environment Interaction feature may be added so that consumers can interact with each other using the software. There can be chat option inside the software where interaction is possible. The company will handle a lot of confidential information and hence, no chat options are required. Necessary interactions can be conducted face to face inside office premises. Problems The main problem is that most of the consumers are accustomed to the use of such a software and hence, the design should be made as simple and user-centric as possible. The main problem is that most of the insurance companies have sufficient tech support. Hence, they need to update their technical setup and ensure sufficient maintenance in order to support the new software. Moreover, they also require data security in order to protect confidential and personal information of the customers. Application of UCD Principles There are certain UCD principles that are to be followed while developing a user-centered design for a particular purpose. In the provided case study, a user-interface design is to be created for solving the problem of under-insurance of home appliances of a user including bed, computer, books, cooking utensils, electrical appliances and others. However, the implementation is not possible without complying with the basic UCD principles. The compliance details with the UCD principles are as follows. Principle 1 This principle states that the design is based on the explicit understanding of users, tasks and environment. As the name of the assignment suggests, all the designs must be centered around the user. In other words, the design should be made purely based on the basic understanding and knowledge of the user, tasks and the use environment. In this case, the users as well as the insurance companies must fully understand the working of the design and be able to apply their knowledge in handling the design in the right manner. Principle 2 This principle states that users are involved throughout the design and development. Users must be involved throughout the course of the design and development. However, since active participation may not be possible, passive participation is suggested. This can be done by releasing demo versions that can be used and tested by the users. Further modifications of the design will then be possible following the user feedbacks regarding bugs or improvements. Principle 3 This principle states that the design is driven and refined by user-centered evaluation. The design will definitely be driven and refined by user-centered evaluation. As mentioned in the previous principle, demo versions of the design should be release for the users to test. After testing, they can provide feedbacks regarding existing bugs or issues. Following these feedbacks, suitable changes can be made to the design. Principle 4 According to this principle, the overall design process is iterative. Development of user-centered design is always iterative in nature. During the development life cycle, the development is done through a number of iterative processes. This helps to remove bugs and identify errors during the development process. If in one iteration, an error is detected, changes are made and the iteration is repeated. The development is complete when the final iteration does not show any more errors. Principle 5 This principle states that the design will address the whole user experience. Since the design is user-centric, it must be able to address the whole user experience. Users will be only interested in the design if it enhances user experience and provides great value during its operation and handling. In the opposite case, the users will not accept the design and the project will be a failure. Principle 6 According to this principle, the design team include multidisciplinary skills and perspectives. Any team requires multidisciplinary skills and perspectives in order to provide a number of approaches to the same project. Some perspective may be right but is not feasible for the project. A variety of skills and perspectives will solve this issue and enhance the quality of the project outcome.